Friday, 23 January 2015

Autonomy and Value in Social and Workplace Learning

My colleague Jane Hart recently shared the diagram below on her blog.

It shows the relationship between relative value and relative autonomy as they relate to different approaches for learning in the modern workplace.

Jane's Model

‘Learning in the Modern Workplace’ Model

Jane’s diagram shows the increasing value that can be released through exploiting learning opportunities beyond ‘the course’ and the curriculum. Initially expanding from courses to resources and then further out to the exploitation of social collaboration and personal learning (and personal knowledge mastery).

It struck me that Jane’s model closely aligned with others I’ve used to help explain the increase in realised value brought about by the use of experiential, social and workplace learning.

IBM Core Model

IBM Core Model

This model, produced by IBM Consulting services in 2005, separates learning solutions into three phases:

  1. Access Phase: where learning is separate from work
  2. Integration Phase: where learning is ‘enabling’ work
  3. On Demand Phase: where learning is ‘embedded’ in work/tasks

This model shows the maximum potential value that can be realised increases as learning becomes closer to, and more integrated with, work.

I have mapped the elements of the 70:20:10 model at the bottom to show the link with the next model.

70:20:10 Model

jennings 702010

The 70:20:10 model is a strategy and set of practices to extend learning into the workflow. The principle is that in the new working environment learning is the work. Harold Jarche has written extensively about the merging of work and learning.

I see the 70:20:10 model as reflecting, to some extent, IBM’s model. Exploiting and extending learning opportunities from point solutions (learning events) to continuous development (learning as a process and part of the daily workflow) to increase value.

Organisations that are able to move in this direction, and have the HR and L&D teams to facilitate and support the move, will extract far greater value from workforce development than those that can’t.

The Autonomy-Strategic Alignment C-Curve’

C-curve- original

This model, the ‘Jennings & Reid-Dodick C-Curve’, was developed in the early stages of an L&D transformation for a Global FTSE100 company more than a decade ago.

It links to Jane’s diagram at the top of this post and maps autonomy against strategic alignment.

this model was developed to define the journey for the L&D transformation – firstly centralising standards and processes, and building a consistent performance consulting approach, then strengthening governance, and finally ‘federalising’ to provide the autonomy needed for agility, responsiveness and sustainability.

The C-Curve is based on the principle that the end-point for an effective L&D department is where the various units (which may be regional or functional) are tightly strategically organisationally aligned, but also have the level of autonomy that encourages them to be agile and pro-active.

Many organisations flip-flop between centralised L&D and distributed L&D. The cycle tends to have a frequency of about 5-8 years. Every 5-8 years an HRD or CEO decides to centralise, or to push L&D back into ‘the business’ – depending on the current operating model.  Then, 5-8 years after that change, L&D is de-centralised/centralised once again.

The C-Curve model addresses this ‘flipping’ problem.

The fundamental issue isn’t where the various L&D resources are sitting, but how they are aligned strategically and how responsive they are able to be. Simply flipping the organisational structure and reporting lines will do nothing to address the fundamental issue.


The ‘C’ Curve applied to Workplace Learning

Some years ago Harold Jarche and I talked about the ‘C’ Curve model. Harold then aligned it with a framework he had developed for supporting effective social learning (in the context of several models – including Snowden’s Cynefin and Ronfeldt’s TIMN).

Harold mapped the autonomy/strategic alignment axes of the C-Curve against knowledge acquisition models.

As John Reid-Dodick and I concluded back in 2004, Harold came to the conclusion that a jump straight from Stage 1 to Stage 4 is unlikely to succeed and that it requires a journey through at least some other stages to reach the end-point.

Harold reported:

“I’ve combined the C-Curve [X=Autonomy, Y= Strategic Alignment] with the knowledge acquisition models from these three organizational types (simple, Complicated, Complex). The question that I ask here is whether it is necessary to follow the curve or if one can leap from Stage 1 to 4.  If not, that means that organizations need to understand and implement something like a human performance technology model for L&D before they can move on to social learning. Perhaps this is why social learning is being resisted or put into a formal training box in many organizations. They have not made the move to Stage 3 (Performance Support) yet. It’s too much of a leap for organizations in Stage 2. On the other hand, social learning is only a short leap for more tribal start-ups that have not developed any structure at all for L&D as they are quite comfortable with autonomy and messy networks. Stage 2 seems like the worst place to be.”

  1. L&D Autonomous = taking action as a Tribe of its own
  2. L&D Aligned with organization = coordinated with the Institution
  3. L&D with governance & guidelines = able to work in a collaborative Market
  4. L&D strategically aligned = a co-operative member of (a) Network(s)


Harold’s full article is well worth studying.


Tuesday, 20 January 2015

70:20:10 – Above All Else It’s a Change Agent

“Progress is impossible without change; and those who cannot change their minds cannot change anything.”
George Bernard Shaw

imageTom Spiglanin is a senior engineering specialist at the Aerospace Corporation in California and is a leader in the organisation’s technical training department. The people he works with carry out research for the US space programmes – both for the US Government and for civil agencies like NASA and NOAA. In other words, they’re rocket scientists. Tom is a rocket scientist and helps other helps rocket scientists learn their stuff.

Recently Tom wrote a series of blogs titled ‘Ten Things I Believe About Workplace Learning’. His list included important issues and current areas of focus such as the new and emerging roles for L&D professionals; the value of sharing as a skill for learning and development; the importance of personal learning networks and personal knowledge mastery; and the inverse relationship between experience and the value of formal learning.

The first post on Tom’s list was I Believe in the 70:20:10 framework.

The messages he conveyed in this short post struck me as having been missed by lots of people when they talk about the 70:20:10 model as a framework for learning and development.

Tom wrote:

“The reason this framework works is that it more or less reflects what’s actually true for employees in the typical workplace. Formal education has its place in preparing people for the workplace. Once those people become employees, they have a job to get done. People aren’t hired to learn, they’re hired to increase productivity or capability. There are productivity expectations and organizational needs to be met.”

It’s Not the Numbers

imageIt “more or less reflects what’s actually true for employees in a typical workplace”. That’s the key to the 70:20:10 model, and there’s an increasing body of data in support of this.

We all know instinctively that we learn most of what we need through observing, mimicking, discussing, trying things out, making mistakes, and trying again until we are adept. That’s the nature of human learning. We are learning animals, born to learn.

We learn through watching others who ‘know how to do’ (who of us hasn’t stood and looked over someone’s shoulder recently to see how they were operating a ticket machine or some other piece of technology?) and through conversations. We learn through navigating tough situations, and through practice. And we learn through taking time to reflect on challenges and how we might have handled them differently so we can do better next time (again, who of us hasn’t spent time recently mulling over a difficult work problem whilst lying in bed, showering, or out walking the dog, and then planned ways to address it ?)

Double-Edged Sword

To make it easier to explain the skew favouring informal and workplace learning over formal (in terms of contribution to performance) we put a number on each of the three broad categories in the 70:20:10 model – [the ‘70’] learning through by experience and practice; [the ‘20’] learning through, and with, others; and [the ‘10’] learning through courses, programmes and content structured by others.

However, the way these three broad categories are described in the model can lead to a focus on the ratios rather than the underlying principles and categorisation. As such ‘the numbers’ can serve as a double-edged sword.

It is important to understand that these numbers are simply markers and shouldn’t be taken literally. This is a reference model, not a recipe. Sometimes this presents a challenge for people who want or need clear and simple explanations. Unfortunately, life’s not often clear and simple!

I have written previously about some misguided researchers (possibly out on work experience) declaring that “50:26:24 is the average learning mix in most companies right now” (with the implication that it wasn’t “70:20:10”). The idea that companies could neatly slice the learning patterns of their people into three carefully-defined and carefully analysed buckets like this belies belief. This is where a focus on the numbers masks the general underlying principles of the framework.

The evidence, however, does point to the fact that most learning is experiential and social, and most of that being carried out in a self-directed way. In other words, ‘informally’. It also points to some broad – rather than specific - ratios.

Research over the past 40 years has shown that informal and workplace learning is increasingly pervasive and central to learning in organisations. Of course studies have produced varying figures of the amount learned in these ways[1] (as one would expect). Each organisational culture will display its own profile of workplace, social and structured development opportunities, and each will vary dependent on a number of factors.

[1] 70% (Tough, 1971, 1979); 70% (Bruce, Aring, and Brand, 1998); 62% (Zemke, 1985 and Verespej, 1998); 70% (Vader, 1998); 85-90% (Raybold, 2000); 70% (Dobbs, 2000); 75% (Lloyd, 2000)

Despite all the points made above about avoiding focus on the numbers, there is a general pattern here. As Jay Cross pointed out back in 2003:

“At work we learn more in the break room than in the classroom. We discover how to do our jobs through informal learning -- observing others, asking the person in the next cubicle, calling the help desk, trial-and-error, and simply working with people in the know. Formal learning - classes and workshops and online events - is the source of only 10% to 20% of what we learn at work.”

Jay’s last comment here should be a guide to our thinking – “Formal learning .. is the source of only 10% to 20% of what we learn at work”. That’s a large variance, not an exact number, but it does suggest that we need to look beyond formal learning if we’re to help create a step-change in performance.

We can expect to see more research output and new individual ratios in the next few years. The fact that different studies reveal different numbers doesn’t make them invalid. Every study is contextual. However, the aggregated results and trends do build the evidence behind the principles of workplace and social learning, and behind the 70:20:10 model.

Why Use Numbers, Then?

Although the 70:20:10 model is primarily a change agent, the numbers do serve as a useful reminder that most learning occurs in the workplace rather than in formal learning situations. They also help stress that learning is highly context dependent.

imageSome mistakenly think 70:20:10 is some kind of golden ratio or edict that can be applied as a simple formula no matter what the context or situation.

The idea that we should be trying to align our learning and development efforts with some fixed ratio is mistaking the 70:20:10 model for something that it is not. What we should be doing is putting our effort into supporting and refining learning where it’s already happening, and this is predominantly as part of the daily workflow.

70:20:10 is not the L&D equivalent of the Ten Commandments or the Quran. The model is better likened to the guidance and advice a parent might provide to a child to help them make the most of their life “work hard to get better at everything you do, put most of your effort into being kind to others, learn your lessons, and you’ll go far”.

L&D professionals need to have tattooed onto their brains that “70:20:10 is a reference model and not a 'rule'”.

A Change Agent

image70:20:10 is primarily an agent of change for extending our thinking about learning beyond the classroom and other structured, event-based development activities.

Good use of 70:20:10 results in increased focus on supporting effective learning and development within the daily workflow, naturally and at the speed of business – or preferably faster than the speed of business.

That’s where the model can have its greatest impact.

Along with providing a strategy for supporting effective and efficient learning and releasing high performance, 70:20:10 thinking also helps to change and develop mindsets (and change practices). Of course formal away-from-work learning is still necessary to build capability efficiently and effectively in certain situations – especially when people are new to an role or organisation. However we need to think and act more widely than simply changing the delivery channel.

That’s where a 70:20:10 strategy can help.

Although many L&D departments are reaching out to new media and new approaches to support daily development activities – with incorporating social learning into courses, launching MOOCs, adding gamification, using mobile and other communication and delivery channels in the vanguard - many of these are still being implemented within the traditional L&D structured learning framework. That framework and mindset is essentially about command and control - 'we design and deliver the packages, the 'learners' learn, we metricise and report'.

This traditional approach lacks flexibility and is based on assumptions that may have been valid in 18th century Prussia when the concept of a curriculum arose, but is not fit-for-purpose in our fast-evolving 21st century world. 70:20:10 thinking and action helps overcome this ‘course and curriculum mindset’. A 70:20:10 L&D strategy is a good starting point for this change process.


I view 70:20:10 as an opportunity to re-establish the working relationship of L&D departments with their colleagues and stakeholders and to move from 'control' mindsets to supporting, facilitating, and enabling mindsets and practices with razor-like focus on organisational and stakeholder needs and priorities.

I’ve seen quite a few smart HR and L&D departments move rapidly along this road.

It's up to the wider L&D professional body as to whether it takes that opportunity or not.

At the core of 70:20:10 thinking is the fact that most of the learning that occurs in the workplace simply can't be 'managed' by anyone other than the person who is learning (and, sometimes, by their supervisor) so L&D professionals need to re-think their role if they're to help extend and improve the learning that's already happening outside their world. 70:20:10 helps them do just that.


Apart from Tom Spiglanin’s post, this article arose from various conversations and articles over the past months.  The 70:20:10 model is more a light pointing the way than a rulebook.